that olympic logo

I haven’t joined in this logo controversy thing until now…because, well, it’s all a bit Mike Giggler, isn’t it? Creating online petitions demanding that logos be changed simply validates the idea that there’s such a thing as a “good” logo, a logo that truly “represents” London. Brand consultancies in their entirety need to be exiled to Rockall with only each other for food. We’re chopping down the tree here when we should be burning the forest.

But still, the urge is upon me to make a constructive suggestion. It’s been said, accurately enough, that the Olympics logo resembles Lisa Simpson giving a blowjob. So let’s replace it with a picture of Lisa Simpson giving a blowjob. People would sit up and take notice, and that’s what it’s all about.

Better still, why not have a picture of the creative director of Wolff Olins giving himself a blowjob. Sums up the whole thing nicely, if you ask me.