marginalia

group grope

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February 14, 2008

new coke, old coke

If you want to reduce political campaigns to marketing, Obama is a great new product with great packaging and people are anxious to try it, but they don’t yet know whether it’s a product they want to use over and over again. People know McCain. He is Coca-Cola. You might not always want a Coke, but you always know what it’s going to taste like and that it’s good when you’re thirsty. These are turbulent times and the safe pick might be the best pick. The race will be about Obama, not McCain, and we still don’t know a lot about Obama.

And to fill the information gap, an information product. Still in the market testing stage right now.

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Comments

We've reached the level of comparing candidates for the post of the world's most powerful state leader to cheap cans of fizzy pop that induce fits of burping?

Western civilization has become brain-dead. Someone turn the life-support off and give it a decent burial. Don't just leave it drooling and gibbering like this.


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