For the six weeks from mid-June to end-July 2009, I recorded all the time and money I spent as a consumer. And, having invoiced over 50 companies, I'm now waiting for them to pay me for this time I've spent with their brand.
Pret a Manger paid him. He’s just the kind of funky consumer they like to support. There are some good points in there but I think the guy’s basically after a free lunch. And you can get a free lunch, contrary to popular rumour, provided it’s actually lunch. Freebies generally – manifestations of the higher gift economy - are a stable signifier of entry into and continued membership of the middle classes.