Among the more high-profile supporters of the appeal are the newsreaders on the major channels, most - if not all - of whom pin a poppy to a lapel.
At the BBC, there is no policy on poppy-wearing, it is a personal decision. A spokeswoman says that most do wear one, generally from 31 October until 13 November.
Organisations like the BBC usually choose a day for presenters to start wearing one. This year it was from 6am on 24 October.
Not so voluntary now, and earlier too. All the politicians suddenly started sprouting poppies at the same time too. I suppose the next stage will be having them officially issued early to significant personages, because, you see, they care more and earlier. Meanwhile, every moderately efficient PA has the appropriate unveiling date marked in the desk diary, somewhere between “wipe nose” and “change nappies”.