Now I’ve mentioned Gary Indiana, here’s a flavour of what I’m on about.
Seth has to admit that Morgan is no longer a shapeless ugly dyke. Success has trimmed off her baby fat and manicured her physiognomy. She now resembles the personal assistant to the Sultan of Brunei, if that person were a short and not unpleasantly chubby lesbian. Like many well known and powerful homosexuals, Morgan hoarded her homosexuality until the exact moment in the zeitgeist when it could be deployed as an asset, revealing it in a few unemphatic lines on the pages of a national magazine, at the tail end of what she called an essay...Seth is stricken with the insight that the very same characteristic which has typed him for all time as a marginal eccentric had merely added to Morgan’s allure as a media powerhouse, that he has squandered the cash value of being a fag by being a public fag before it could do his career any good. Seth considers that his timing had been off as far as being a fag is concerned, whereas Morgan announced her lesbianism at exactly the right moment, draping herself in the AIDS epidemic a few months before AIDS compassion swept through the media world as a mark of deep humanity and social conscience, whereas Seth was a fag when being a fag was considered disreputable and menacing.
Having read many times that people are more likely to accept gays and lesbians if they know one, “that always stuck with me,” Bragman says. After he helped Sargent to go public, he realized something else: “What I learned in Dick’s case was that it really made a difference in his career. He started getting movie offers and big magazine stories. Coming out can be used as a marketing tool...
... Bragman, whom Variety Managing Editor Ted Johnson describes as one of the best crisis-management experts in Hollywood, normally operates with a well-prepared game plan. He always tells his clients to first come out to loved ones. “You must tell your family,” the publicist says, adding that this shouldn’t be done on a whim. The celebrity should know what he or she wants to achieve — some people simply want to unburden themselves, others want to sell books.
Poor old Peter Tatchell. Fighting the good fight all these years when a business opportunity yawned before him.