Sir Frank Lowe, who helped coin Tesco’s slogan “Every little helps”, understood the necessary political alchemy to win this common ground when he said that Labour must communicate with the voters “in a way that shows them a vision and a philosophy that they themselves already wish to embrace”.
Read the whole thing. I suspect that it's basically a transcribed speech, but the best thing you can say for Cruddas here is that he had some kind of cerebral event while producing this gibberish.
I actually like Ed M on a personal basis. He's smart, and he's ruthless and while his hate may not be pure he's a bit of a killer when he wants to be, unlike that dopey brother of his. All that goes well with the dweeb facade. I'm also fairly sure that the people who are saying he doesn't look prime-ministerial now will be saying he should have won by a majority of 80 rather than 60 in a few years. But as things stand he can do it without me.