I'd always thought the wumaodang thing was more about discouraging speech by making it hard to wade through rivers of comment garbage than about actually influencing public opinion. And this seems to be the direction of wider modern thinking on the matter:
Why would anyone bother with such tactics, given how hard it might be for a bot—which has few contacts and no meaningful history of tweeting—to persuade humans? First, persuasion may not be the goal. Some bots exist only to make it harder to discover timely factual information about, say, some ongoing political protests. All that investment in bots may have paid off for the Kremlin: During the protests that followed the disputed parliamentary elections in December 2011, Twitter was brimming with fake accounts that sought to overwhelm the popular hashtags with useless information. One recent studyclaims that of 46,846 Twitter accounts that participated in discussing the disputed Russian elections, 25,860—more than half!—were bots, posting 440,793 tweets on the subject.
The author notes that various Tibet related hashtags have been rendered unusuable by being filled with crap. I suspect we're going to see increasing employment of similar techniques by various parties here as well, complicated by the fact that party loyalists tend to sound like bots on twitter anyway.
Yeah, here we go:
"Of course you can go off the topic. When transferring the attention of netizens and blurring the public focus, going off the topic is very effective. For example, during the census, everyone will be talking about its truthfulness or necessity; then I’ll post jokes that appeared in the census. Or, in other instances, I would publish adverts to take up space on political news reports."
http://www.newstatesman.com/politics/politics/2012/10/china’s-paid-trolls-meet-50-cent-party
Also, yr man notes that one way to discredit a protest is to over-state it. I wonder whether that works so well in the long run: he may be convincing 90% of his audience that the rumours from Macau are fantastic lies, but his exaggerations will remain at the bottom of the collective unconsciousness.
Posted by: Chris williams | October 30, 2012 at 09:00 AM
This is a Dan Kahneman point - you can't really ignore anything. Ask people to guess the weight of the pig, and they guess higher if you ask them the length of the Amazon first.
Posted by: Alex | October 30, 2012 at 03:45 PM