A bunch of people yakking on the Chinese internet get the whole China in the world thing about right:
This peace-loving, harmony-promoting rabbit is not always as innocent as it looks. The word that most often goes before “the little white rabbit” is fu hei (腹黑), a word that literally means “black belly” in Chinese, and can be loosely translated into “cunning” or “scheming.”
The story started with a famous quote from former Chinese president Jiang Zemin: “Keeping quiet helps you make a fortune.” Many Chinese believe that the priority of their “little white rabbit” is to make a fortune, quietly. To achieve the goal, the rabbit needs to stay low, but at the same time, constantly scheme to seek maximum benefits.
“China is a soft and cute little rabbit with a mouth of iron teeth.” Commented one netizen.
It certainly beats imaginary charismatic megafauna. I'm getting my book proposal in right now. Sample chapter: it doesn't matter whether the rabbit is carnivorous or herbivorous, so long as it keeps nibbling.